Insights.

Thinking on design, media and brand for founders and practitioners who want substance over tactics. These pieces cover the conditions that make editorial coverage meaningful, the formation and erosion of aesthetic intelligence, and the work of understanding what a design business is genuinely built on. Opinionated, occasionally uncomfortable, always honest.

Design week presence isn’t a strategy.

The algorithm hasn’t killed taste, but it’s made it harder to hear your own.

Shaker style stool on a white canvas backdrop

Taste is built, not given, and the way you build it matters more than you think.

The most strategic thing a design brand can do is sometimes to say nothing.

Design brand PR coverage — magazines stacked on a desk, topped with a closed laptop

Digital coverage has made PRs more powerful and less useful simultaneously.

What I learned about editorial authority by watching it disappear.