PR Services → Strategic Counsel

Ongoing advisory for founders.

Most founders building their own PR don’t need someone to execute for them, they need to know they’re heading in the right direction. You’re capable of pitching journalists and writing press releases, but what’s harder is knowing whether your positioning actually makes sense, which publications matter for your specific business, and whether you’re building something that will last or just staying visible.

There’s a difference between PR that generates activity and PR that builds authority. These sessions are for founders who want the latter: focused strategic input at the moments you need it, whether its developing a launch strategy, troubleshooting messaging that’s not landing, or reviewing your PR approach before you invest another three months in the wrong direction. This is not execution support, but strategic counsel.

I work with architecture practices, interior designers, furniture brands, and product designers who are building their own visibility but need expert guidance to avoid costly mistakes. I offer single 90-minute sessions or pre-booked packages, depending on what makes sense for where you are.

“Kate is a delight to work with. She understood our brand and needs from the outset, and gave us clear achievable goals. I would absolutely recommend her to any business wishing to take a more strategic approach to their development, content creation and marketing channels.”

Andrea Bates

Founder, insidestore

What you get.

90-minute strategic sessions

Covering whatever you’re grappling with: positioning, press strategy, messaging, pitch review, or navigating a specific opportunity. Your agenda, my expertise.

Pre-session preparation

Send me your website, recent coverage, pitch drafts — whatever’s relevant. I’ll review everything before we meet so we use our time strategically, not catching up.

Actionable, sector-specific guidance

Not generic communications advice, but tailored towards what will actually work for your market, based on what’s landing with design and interiors journalists right now.

Editorial perspective

What design publications are covering, which angles are working, and why some pitches succeed whilst others get ignored.

Written follow-up after each session

Summary of what we discussed, clear next steps, and relevant resources where useful, so that nothing falls through the cracks.

Email access between sessions

For quick questions or urgent opportunities that need rapid strategic input, so you’re not waiting until the next session to act on something time-sensitive.

Investment.

Single session

Focused clarity

One 90-minute session for a specific challenge: a pitch that isn’t landing, a launch that needs positioning, or a strategic question that needs an expert perspective.

£500

3-session package

Ongoing support

Three sessions over 3–6 months. For founders building momentum who want consistent strategic input as they go.

£1,350

10% saving vs. individual sessions

6-session package

Consistent counsel

Six sessions over 6–12 months. Regular accountability and strategic direction for founders committed to building visibility over time.

£2,400

20% saving vs. individual sessions

Sessions can be scheduled monthly, quarterly, or flexibly based on when you need support. Pre-booked packages don’t expire, so you can use them at whatever pace makes sense for your business.

This is for you if:

You’re capable but want expert guidance.

You can handle pitching journalists and writing press releases, you just need to know you’re focusing on the right things and avoiding costly mistakes.

Your team needs senior strategic direction.

You have an in-house team or junior PR person handling execution, but they need guidance from someone with senior-level experience in design and interiors PR, not generic communications advice.

You’re between major initiatives.

You don’t need full-time PR support right now, but you need someone who can help you think strategically about next moves, troubleshoot specific challenges, or keep you accountable until the next big push.

What changes?

Clarity that stops second-guessing.

You’ll know which publications matter for your business, whether your positioning makes sense, and where to focus effort for meaningful results rather than vanity metrics.

Course-correction before it costs you.

Catch positioning issues and strategic missteps early, before you’ve spent six months in the wrong direction. It’s easier to fix a story before it sets than after you’ve been telling it for a year.

Accountability and momentum.

Regular check-ins keep you moving forward with expert guidance when you need it, not full-time support you don’t, which means you make progress without the retainer commitment.

Next step.

Sessions are tailored to your specific situation, so the first step is a conversation about what you’re working on and where you need guidance.