PR Services → Strategic Foundations

Brand positioning & communications strategy.

The brands getting meaningful press coverage right now aren’t necessarily the ones with the best products. They’re the ones who can articulate what makes them different in a way that journalists—and their customers—actually care about. They know exactly what they stand for, who they’re for, and why their work matters. That clarity doesn’t happen by accident.

Most design brands skip this step. They jump straight to pitching journalists or posting on Instagram without doing the strategic thinking that makes any of it work. Then they wonder why press coverage doesn’t land properly, why messaging feels inconsistent, or why customers don’t quite understand what makes them special. It’s because the foundations aren’t there.

Strategic Foundations is that thinking work. We develop your positioning, refine your messaging, identify the press angles that will resonate, and build the strategic framework everything else—PR, content, business development, customer communications—depends on. This isn’t a 40-page brand strategy document you’ll never use, it’s practical, usable clarity you can implement immediately.

“Kate is a ‘Master’ of her trade – her wealth of knowledge and true professionalism has helped us to create an identity (we literally went back to the drawing board!) and provided us with the tools to move our business forward. Kate is an absolute inspiration and we look forward to working with her again in the future.”

Emma Knowles

Founder, Nordic Mood

What you get.

Brand positioning & messaging framework

Clarifies what you do, why it matters, and what makes you different. Developed through working sessions that go beneath the prepared answer to excavate the founding moment and the perspective that only you could have.

Press angle development

Identifies the hooks, narratives and stories journalists will find interesting. Moving beyond generic product pitches to editorial concepts that land with design and interiors publications.

Communications strategy & roadmap

Building visibility across the right channels, prioritised based on your goals and capacity. Not theoretical recommendations, just practical next steps you can actually implement.

Founder story & thought leadership positioning

Clarifying your unique perspective and how to articulate it in ways that open doors. For founders looking to establish authority in their field.

Media landscape analysis

Which publications, podcasts, speaking opportunities and platforms matter for your specific audience and business goals. Where to focus effort for meaningful results.

Strategic counsel throughout

Working through positioning challenges, testing messaging, and refining the framework based on what’s actually working for your business.

This is the foundation for everything else.

Every deliverable connects. The positioning framework informs the press angles. The press angles shape the communications roadmap. The roadmap gives you a plan you can actually follow.

Investment.

Single Intensive

Half-day workshop

Strategic positioning documentation included. For focused clarity on a specific challenge: a launch, a pivot, or messaging that’s not working.

£1,800

3-month programme

Intensive + implementation

Initial intensive plus three 90-minute monthly sessions. For brands who need the framework built, then support implementing and refining it.

£3,000

5% saving vs. individual sessions

6-month programme

Intensive + extended support

Initial intensive plus five 90-minute monthly sessions. For bigger shifts: repositioning, building a thought leadership platform, or navigating complex transitions.

£4,000

10% saving vs. individual sessions

We’ll discuss your specific needs in our initial conversation and scope the right approach for where you are. Many clients move from Strategic Foundations into Strategic Partnerships once positioning is clear and they’re ready for hands-on PR execution.

This is for you if:

You can’t clearly articulate what makes you different.

Even though you know the work has real substance, when you try to explain it—to journalists, to your customers, to yourself—it gets muddy. The problem isn’t the work, it’s that the story hasn’t been properly excavated yet.

You’re about to launch something significant.

You want to start from clarity rather than construct the narrative on the fly. Getting positioning right before PR begins saves months of course-correction.

Something isn’t working and you can’t identify what.

Your coverage exists but doesn’t feel right, likely because your messaging is technically accurate but emotionally hollow. This problem is upstream of the PR.

What changes?

Clarity that stops you second-guessing your story.

You’ll know exactly how to explain what you do, why it matters, and what makes you different in press pitches, on your website, and in customer conversations. Everywhere it matters.

A framework your whole team can use.

Everyone from sales to social media works from the same strategic foundation. Consistent messaging across everything you do, because the positioning is finally clear.

Press angles that actually land with journalists.

Rather than sending generic product announcements that get ignored, you’ll understand which stories about your work will resonate, and how to pitch them effectively.

Next step.

Strategic Foundations projects are scoped individually based on your specific situation and goals. The first step is a conversation about where you are and what you need clarity on.