Work.
The work I do starts before any pitching begins. Every project here—whether a client campaign or something I built myself—started with the same question: what’s the real story, and where does it need to be visible?
These case studies show how that thinking plays out in practice: the strategic decisions, the editorial constraints, and why the approach mattered as much as the results.
Client campaign
Nokken x BIG: The Softshell
Hospitality architecture / prefab · Collaboration with Bjarke Ingels Group · 2024–25
Two-wave PR campaign for a £15,900 prefab glamping structure. Coverage across twelve countries including Dezeen, Dwell, Wallpaper*, and Sleeper Magazine.
Client campaign
Jolie: The Nest, Frankfurt
Hospitality design / Sensory interiors · 2024
Three distinct editorial angles, each directed at a different audience, each with its own logic. Coverage across three countries including Dezeen, The Spaces, Stylepark.
Personal project
North is Now
Curated pop-up retail · TYRO (studios), Shipley · 2023
A curated pop-up retail concept for Northern England’s independent makers. Two editions — twenty brands, full-service retail, and a printed magazine.
Interested in working together?
Every project starts with a conversation about where you are, what you need, and whether the work makes sense.